Performance Advertising

Shifts the risk of campaign performance from the advertiser to the publishers, a method in digital marketing where the advertiser only pays for successful transactions, which can include leads, sales, or other measurable outcomes like test drives, valid credit card applications, application for home loan with a valid credit score, etc.

Programmatic

Automated assistant that purchases the most optimal ad spots that is both time and cost efficient while enhancing your ad’s effectiveness. It trades ad spaces in real-time by utilizing sophisticated algorithms to automate the process. to automate the media buying process

Native

Native advertising is the digital advertising realm’s master of disguise. It adeptly merges with the platform’s existing content, ensuring it fits right in with the user’s browsing journey. Instead of presenting as interruptive or out-of-place ads, native advertisements mirror the platform’s style and content creating a flawless experience.

Mobile DSP

To enable managing of multiple ad exchanges and data exchanges accounts through a single interface. A centralized tool for buying mobile ad inventory, simplifying the process and allowing for real-time, data-driven decisions to be made, which can maximize the effectiveness of ad campaigns.

Content Arbitrage

Following the creative process of content arbitrage, content strategy is utilized to identify, repurpose & distribute valuable content to maximize the digital impact. This enhancement is strategically placed to drive engagement and is provided through content management solutions tailored to unique requirements to streamline workflow and achieve marketing goals. This is achieved through our 500+ inhouse content platforms maintained on a regular basis to specifically cater to our clients’ requirements.

Youtube Automation

Generating and managing YouTube channels by outsourcing various parts of the process such as content creation, editing, and channel management.

Social Media

An approach where advertising campaigns are designed, executed, and evaluated based on the ROAS metric. The aim is to maximize the return on every dollar spent on social media ads.

Technology

Maximizing audience’s reach and engagement with the help of AI applied in different tech platforms like –

Influencer Marketing

The trendiest form of marketing which is specifically curated to give your brand a power edge in the digital landscape. This is done through building and connecting influential personalities, creating impactful collaborations, executing result-driven campaigns and achieving brand goals.

Growth Marketing

Experts specializing in strategy, experience and performance who dedicatedly create deeply connected brands, services, and campaigns to enable stable and successful relationships between businesses and customers.