Media Buyer (Meta)

Media Buyer (Meta)

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    Media Buyer (Meta)

    Job Location:

    Gurugram, Haryana

    Employment Type:

    Full Time


    As per industry standards

    Job Description:

    Media Buyer (Meta)

    Roles and Responsibilities:

    • Develop and implement media strategies that align with overall marketing objectives.
    • Identify target audiences and recommend media channels, including Meta platforms, to reach them effectively.
    • Create and manage advertising campaigns on Meta platforms, optimizing for performance and ROI.
    • Monitor and analyze campaign metrics, providing insights and recommendations for improvement.
    • Negotiate with media vendors to secure favorable terms and pricing.
    • Manage and allocate budgets effectively across different campaigns and platforms.
    • Work closely with creative teams to develop compelling ad creatives optimized for Meta platforms.
    • Collaborate with internal stakeholders to ensure alignment between media buying strategies and overall marketing goals.
    • Stay updated on industry trends, Meta-advertising policies, and emerging technologies to incorporate innovative strategies into campaigns.
    • Manage paid media campaigns on Meta inventories such as Facebook, Instagram, and WhatsApp.
    • Continuously optimize campaigns through A/B testing and implementing best practices.

    Requirements/Skills we’re looking for:

    • Bachelor’s degree in marketing, Advertising, Business, or a related field.
    • Proficiency in tool – Facebook Business Manager.
    • Proven experience in media buying, with a focus on Meta platforms.
    • Familiarity with ad creation tools, targeting options, and analytics on Meta platforms.
    • Strong negotiation and communication skills.
    • Analytical mindset with the ability to interpret data and make data-driven decisions.
    • Ability to multitask and work in a fast-paced environment.
    • Experience Required – 2 years
    • Working Days – 5